Number of direct calls to the quitline: 29,479
Number of tobacco users receiving services: 8,884
Number of tobacco users registering for Web-based services: 0
Number of tobacco users referred to the quitline: 11,805
Amount per smoker spent on services and medications: Not available
Amount per smoker spent on media and promotions: Not available
Promotional reach: 2.51 %
Treatment reach: 2.15 %
NAQC standard quit rate: 32.70 %
Context for quitline metrics:
Time period for quit rate data collection: Tobacco users who registered between January 1, 2012 and June 30, 2012. Evaluation surveys were conduct between July 1, 2012 to December 31, 2012. Consent rate 0.90%. Response rate 13.2%.
Funder of quitline services: State of West Virgina
Operator of counseling services: beBetter Health, Inc.
Funding source(s): State funds