Quitline Profile
United States
Quitline: QUITPLAN® Helpline
Began Operations: February 2001
Standard Hours of Operation
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
12:00 AM - 11:59 PM
Closed on:
Independence Day, Thanksgiving and Christmas Day
Telephone Numbers
Phone Number
888-354-PLAN (7526)
Supported Languages
Counseling offered in: English, Spanish and Mandarin, Cantonese, Korean, Vietnamese (through the Asian Smokers' Quitline)
Third-party counseling: All other languages via interpreter
Deaf/Hard of hearing: TTY relay CA Communication Assistant
Phone Counseling
brief intervention
multi-session (client-initiated)
multi-session (counselor-initiated)
Text Msg to cell phone (two-way)
Text Msg to cell phone (one-way)
Length of standard first session: 20 min
Length of standard follow-up session: 15 min
Counseling session topics:
tobacco history
developing a quit plan
setting a quit date
withdrawal symptoms
relapse prevention
weight gain
use of cessation medication
stress management
Web-Based Services
quitline information
cessation information
self-help tools
automated e-mail messages
interactive counseling
chat rooms
Cessation Medications
Free Medications
nasal spray
Discounted Medications
nasal spray
Distribution Methods
by mail
Other Services
voicemail with callbacks
recorded self-help messages
referral to other health services
mailed info or self-help resources
To receive counseling:
Uninsured or underinsured (no coverage for telephone counseling and/or NRT through health plan)
To receive medication:
4 weeks of NRT through the QUITPLAN Helpline for uninsured and underinsured (no coverage for telephone counseling and/or NRT through health plan) age 18 or older with no medical contraindications. 2 week starter kits available to all Minnesotans age 18 or older with no medical contraindications.
Specialized Materials
youth, under 18
youth, 18-25
older tobacco users, 55+
smokeless tobacco users
pregnant tobacco users
multiple addictions
racial/ethnic populations
lesbian, gay, bisexual or transgender
chronic health conditions
low socioeconomic status or Medicaid
low literacy
mental health disorders including psychiatric conditions
Fax or electronic referral program:  Yes
Person(s) eligible to refer patients:
certified or trained fax referral providers
clinicians or non-clinicians in a healthcare setting
clinicians or non-clinicians in a community-based organization
Available referral methods:
faxed form
e-mail or online
EMR with electronic submission
Tobacco users can be referred if they:
are thinking about quiting
indiciate a readiness to quit within 30 days
are ready to make a quit attempt
are quit and seek help to stay quit
Referred patients contacted within:  Within 48 hours
Other services available to referring providers:
quitline and/or referral brochures
customized referral/consent forms
patient progress reports
customized provider feedback reports
staff training
quitline/referral program newsletter
Referral program contact:
Brianna Longeway
Minnesota Department of Health
(651) 201-5393
Other information:
The MN Clinic Fax Referral Program serves all 6 MN quitlines (5 major health plans and ClearWay MN)
Smoke-Free Laws
Workplaces: Yes
Bars: Yes
Restaurants Yes
Tobacco Tax Rates
Current cigarette tax rate: $3.04
Effective date: January 1, 2015
Amount of last increase: $0.04
Callers (Source: NAQC Annual Survey - 2017)
Number of direct calls to the quitline: 19,119
Number of tobacco users receiving services: 11,852
Number of tobacco users registering for Web-based services: 8,007
Number of tobacco users referred to the quitline: 1,192
Calculations (Source: NAQC Annual Survey - 2017)
Amount per smoker spent on services and medications: $1.81
Amount per smoker spent on media and promotions: Not available
Promotional reach: Not available
Treatment reach: 1.94 %
NAQC standard quit rate: 27.30 %
NOTE: Additional quitline data is available online at www.naquitline.org/data/
Context for quitline metrics:
The Quitline Metrics Section reflects data provided by QUITPLAN Services. QUITPLAN Services provides the QUITPLAN Helpline for uninsured and underinsured (i.e. no insurance coverage for telephone counseling and/or NRT) Minnesotans, and Individual QUITPLAN Services for all adult Minnesotans: NRT Starter Kits, Email and Texting programs, and a printed quit guide. Tobacco users in Minnesota with health insurance are also served by health plan cessation services. The treatment reach reported above does not include those served by the health plans, and therefore underrepresents the true reach for Minnesota’s quitlines. Evaluation footnote: QUITPLAN Services Evaluation was conducted from December 15, 2014 to March 9, 2015 and included callers who registered for services between May and July 2014. The Consent Rate was 84.6% and the Response Rate was 58.3%. Tobacco Tax footnote: Minnesota currently has a small automatic inflator which increases their cigarette tax annually. The last major increase was implemented on July 1, 2013 and the tax increased by $1.60 per pack, which took the tax rate up to $2.83 at that time.
Funder of quitline services: ClearWay Minnesota
Operator of counseling services: Optum
Funding source(s): Minnesota Tobacco Settlement funds
Profile last updated on June 6, 2018